Jan - Sep 2026 Overview
Spend, delivery and the publishers behind them, across PMP
and open exchange.
Spend landed close to an even split between PMP and open exchange, but PMP delivered more impressions per dollar, at a lower CPM and a higher win rate.
PMP carried 51% of spend and delivered 62% of impressions.
PMP was highest in September at $47K, with March close behind at $46K. Open exchange peaked at $39K in both July and September.
$275.8K of PMP spend from January to September, with two standout months: $46K in March and $47K in September.
Select a brand to see its spend, delivery and monthly pattern. Click the screen to open it full size.
Health and nutrition destinations, national news, and the casual games and streaming apps people come back to every day.
Five brands led open exchange delivery across respiratory, rare disease and renal care, three of them running HCP campaigns.
Media.net products that build on where PMP is already winning, from identity-led targeting to network-wide scale and premium CTV.
Connect who your audience is with what they are searching for, turning insights into lasting impact across every screen. Identity-led targeting keeps each brand's message aligned to the right patient and prescriber.
One buy across Media.net's full publisher network, for broad, efficient reach at scale. A simple way to grow awareness beyond the PMP footprint, with brand-safety and quality controls in place.
Direct partnerships across the streaming ecosystem put brands in high-attention moments. Curated, brand-safe supply adds transparency, and unduplicated reach extends to streaming-first audiences.
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