Jan - Sep 2026 Overview
Spend, delivery and the publishers behind them, across PMP
and open exchange.
Spend landed close to an even split between PMP and open exchange, but PMP delivered more impressions per dollar, at a lower CPM and a higher win rate.
PMP carried 46% of spend and delivered 55% of impressions.
Open exchange peaked in July at $41K. PMP was highest in September at $32.0K.
$216K of PMP spend from January to September. After an $11K January, every month landed between $21.0K and $32.0K.
Select a brand to see its spend, delivery and monthly pattern. Click the screen to open it full size.
Health and nutrition destinations, national news, and the casual games and streaming apps people come back to every day.
Five brands led open exchange delivery across respiratory, rare disease and renal care, three of them running HCP campaigns.
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